BLACKPINK member Rosé announced on June 18th that she will sign a contract with The Black Label. Rosé will make a new start at an agency founded in 2016 by Teddy, a former YG Entertainment producer.
Previously, Jennie established OA (ODD ATELIER), an independent label, in December last year. Jennie has continued to communicate more closely with fans by appearing in TV programs and web variety shows as well as working on new songs. She recently attracted global fans by featuring on Zico’s digital single “SPOT!” She is fast finding her own brand and color through her personal activities.
Lisa founded her personal label LLOUD in February and announced in April that she had signed a partnership with RCA Records under Sony Music in the U.S. In addition to music, Lisa has confirmed her appearance in season 3 of the HBO original series “The White Lotus” and will make her small screen debut in earnest.
Jisoo officially established her personal label BLISSO in February and has been committed to acting. Jisoo has confirmed her appearance in the movie “Omniscient Reader” and Coupang Play drama “Influenza.”
BLACKPINK renewed their contract with YG Entertainment in December last year for group activities only. What is important now is the coordination of individual activities and group activities. With countless activities expected in various fields, how organically they can reunite as a group will determine the future of BLACKPINK as a group, Members are expected to engage in various activities while making new attempts that they could not do as a girl group member, while showing their own distinct colors during their individual activities. Then, when they are in a group again, they have to postpone individual activities for a while to get together. At this time, it is important to smoothly adjust the schedule of each members of different agencies.
The members still boast a strong friendship with each other, but it may not be easy to do things “separately but together” at the same time as they start their full-fledged individual activities. Collaboration between each agency and YG Entertainment is more important than anything else to protect the world’s top girl group status. It is a ground task for the BLACKPINK’s next moves.
Meanwhile, BLINK welcomes the members’ new start with generous applause.
